The Leadership Team to Deliver World Class Results

Pete Corbin - Cullinan DRM



Pete has over 20 years’ digital reputation management, marketing and PR experience. At Cullinan he personally oversees a number of key client relationships and is involved with helping to devise and execute digital strategies.

Prior to Cullinan he was a founding partner of TORA, a boutique online reputation management agency that provided strategic digital advice and end-to-end solutions for corporate leaders, UHNWIs and their families.

Before that he ran an award-winning corporate communications content agency representing clients such as AVIVA, Barclays, National Grid, Huawei and BlackRock as well as leading global PR and marketing agencies such as Brunswick, FTI Consulting and Maitland.

He started his career at Ludgate Communications before moving to Shandwick International where he worked in M&A, IPOs, IR and financial communications. Pete advised senior business leaders at board level and represented leading brands and organisations such as Hallmark Cards, IMI plc and Schroders.


Mike Brown - Cullinan DRM



Mike is a chartered management accountant with over 27 years’ experience. At Cullinan he provides the managerial and operational support to ensure a first class service to all of our clients.

With specialist skills and expertise in corporate restructuring, company start-ups, strategic planning, business planning, budgeting and forecasting, management reporting development, tax planning, payroll and personal advice. This allows Cullinan to offer services above and beyond.

Prior to 2003, Mike spent a number of years employed by small, medium and large companies. Having worked in accountancy practice, retail, manufacturing, commercial, construction and e-commerce roles, he has extensive knowledge and management experience across multiple disciplines. He has held board level positions with a number of high profile UK and foreign companies.

He has a tremendous amount of experience of working closely with individuals and enjoys the challenges involved with tailoring solutions to clients exacting requirements.

Chris Clowes - Cullinan DRM



Chris has been working in digital strategy, reputation and online marketing for over 10 years and at Cullinan is responsible for directing and overseeing the delivery of ORM to clients.

He is a published author, having written several books about digital strategy and online channels and is a professionally qualified web professional through the DMI where he completed a postgraduate in digital marketing. In addition he is a Google analytics partner and an expert in social media strategies.

His other strengths lie in being able to combine a commercial understanding of situations and how they are affected in the online space. He has extensive knowledge of all Google products as well as all related software and platforms.

Amy Edwards - Cullinan DRM



Amy has 10 years’ experience in designing and developing websites for a variety of businesses and individuals and at Cullinan she is responsible for creating websites which help clients achieve their business aims as well having the functionality and aesthetic appeal that resonates with key stakeholder audiences. Amy’s understanding of business communications, coupled to her design background allows her to delve deep into the unique aspects of a company and translate that to the outside world through their website.

Professionally qualified in design and marketing, she loves creating brand new online experiences for Cullinan’s clients giving a creative injection into more established websites in need of a boost.

Amy’s focus is on developing sites which are future proofed to enable Cullinan’s clients to expand and develop their online presence as well as to protect their digital footprint. She also oversees our technical support team who maintain our client’s websites and works with them to ensure their websites are always secure.


We work as a single united team with other professionals providing our clients with the highest quality digital strategy advice and guidance.